The Vintage Village

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I'd like to share a morning coffee piece that I wrote for my website. I sometimes wonder why on earth I was pulled into becoming an antiques merchant. We really do things differently!!


Thanks to the quite early morning hours of the day, there's always time for coffee and quiet contemplation. One day, as I was reading the morning dose of doom --aka the newspaper-- it occurred to me that we merchants in the antiques business attempt to thrive in the toughest business on earth!

The major grocery stores easily beckon your dollars week after week. Why? You need food, obviously. Your body takes it in, works it over, attempts to live in spite of it, and then throws it out. You need more of the same.

The automotive industry works on the same principle. As we build bigger and bigger communities, the need for the 4-wheeled monster grows. It demands your money day after day. You fill the tank, drive to work and drive home-- drive to school and drive home-- drive to shop and drive home. Drive till the tank runs dry. So goes the spark plugs, the tires, the muffler and the rest of the vehicle as well. You need more.

The big business of education has the same philosophy too. When you look at the long term goal of smarts and degrees, how could anyone argue? We send our little dears off to pre-school, then kindergarten, then elementary, then high school. Now they go on to college for 4 and then on to masters and eventually doctorates for some. The more certificates on the wall, the better we seem to feel. Somehow more is better.

But the antiques business has it all backwards. We who have chosen to keep the flames and artifacts of history alive and well don't get it. We don't accept that an endless supply of "a thing" is necessarily a good thing. We try to convince our customer that this "XX" will last another 100 years because it's made so well. Or we say, this "xx" is rare and only a few exist. It's unique. We insist that recycling life's goods is a good thing while we seem to live in a sea of throw away needs.

Ours is a special task and one that needs the fires fanned by the guard at hand. Antiques merchants are faced with the job of re-training a customer base who have been grossly conditioned by the mass producers of the throw-away world. Lasting quality is a virtue. Non-throw-a-way goods are an asset. A cheap look-alike is not necessarily an equivalent substitute. Quality may seem to cost more upfront but it is always cheaper in the long run.

Some things you just can't duplicate. It's the variety and uniqueness of each lasting treasure that makes life interesting and worthwhile. Ours is the business of nurturing that thought. The job is to keep it alive.

Tags: antiques, business, merchant, recycling, spirit

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5 Comments

Another Time Comment by Another Time on March 7, 2009 at 10:31am
ahhh...another true kindred spirit! :)
Calico Kym Comment by Calico Kym on March 7, 2009 at 9:06am
You know the very reason I think I am drawn to collectible and antiques too, is that very fact that merchandise made during certain eras was so well made, the quality and charm cannot compare with todays cheap stuff.
I also love the history behind the items I collect.
The pure nostalgic feeling I get with vintage things is simply magic to my own heart.
ann at greenoak Comment by ann at greenoak on February 6, 2009 at 3:03pm
and another problem...there really isnt a way to easily buy at true wholesale....when you are at auction you are bidding against retail, same at shows and at all the fleas etc..... so the buying is wierd too....i love the excitement of it and the variety....but ive sure had to change a lot to meet the needs of the new buyers....what i used to pay a lot for is now worth half or less....and i dont believe you can reallyo educate someone to like something...rather i try to find something they already like but in a vintage way...
to stay in business i have had to adjust....
Deer Path Vintage Comment by Deer Path Vintage on February 1, 2009 at 6:08pm
Yes, you're so right. We ARE a little crazy! But we crazies are responsible for keeping the Antique/Vintage flame alive, aren't we? Without us the landfills would be full of the most wonderful stuff! And we would be filling our homes with cheap, new stuff. . . .and. . . .and then throwing it out. . .and then filling our homes with cheap, new stuff. . .and. . .

. . .Somebody, wake me from this nightmare!!
Canemah Studios Comment by Canemah Studios on January 29, 2009 at 1:25pm
Well said. I love the history behind each antique and vintage item. It's the ultimate in
recycling and keeping beautiful and useful things out of the landfill.

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