Every couple of days, I love sitting for a relaxing spell with the photo gallery on our Main page here at the Village. The breadth of vintage variety is astounding! And the incredible artistry of many of the photos is totally inspiring.
Having been an Etsy member for a little over a year now, I will say the greatest lesson Etsy has taught me is to be more imaginative with my photography. Coming from eBay, the intent was "get that product visible" in one shot. Good heavens - pay extra for photos??? Etsy photography has a totally different scope. If you sit and do a technical-eye-review of print ads, the same holds true: capture the essence, not just the product for sale.
Think about it - what lures you into an image? The full Monty? or alluring captivation?? For me it's usually the allure.
The photos that show an item off center or split screen really are grabbing. Ones that seem to be floating in air make me want to look closer - how'd that happen? Super close closeups make me die to see more. Light pools and shadows are fascinating! The photos that show only one small area of an item make me click immediately to see more! The photos showing a small image in the middle of the back yard patio allow me to pass right by.
So, the point here? A couple of ideas for successful online advertising
--give me your essence,
--fool around with lights and closeups,
--play a bit,
--MAKE me want to come in and see more!
The image in the photo gallery introduces you and your store. Once you've captured my attention on a page that is specifically your store - who knows where it will lead! Perhaps even a sale or two!! :)
Tags: advertising, gallery, image, photo, photography
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